But this year, Brewer says the very same members who previously used that excuse quickly realized that wasn't the case once they got involved in the drive. I-don’t-know-anyone." In the past, the association's members had a difficult time coming up with a list of potential people to recruit and would often use that as a dodgy excuse. One of the more popular decorations was a tombstone that read, "R.I.P., Mr. Some of their creative puns included sayings like, "Being an HBA member is fangtastic! Ask someone to join!" and "Don’t be haunted by regret! Ask someone to join!" to "Ask other businesses you know to treat themselves to an HBA membership!" Volunteers and staff leaned on that tagline as they got to work, and then carried the Halloween theme through to the motivational messaging displayed on a variety of the office decorations. So Brewer and her staff focused on using the festive theme to help members o vercome any apprehensive feelings. "We know that for many, recruiting can seem daunting and intimidating, largely because no one likes rejection," said Jennie Brewer EO of the HBAMV. But what really jumped out for members was the drive's tagline: "Don’t Be Afraid to Recruit New Members." C obwebs, lights, posters and other decorations throughout the HBA's office quickly helped set the stage.
When the Home Builders and Remodelers Association of the Valley (HBAMV), based in Youngstown, Ohio, began planning for its October membership drive, organizers decided to go with a Halloween theme to liven things up. The HBAMV's office was decked out in Halloween decor to create a spooky membership drive headquarters. It’s also a great opportunity for businesses and organizations to host playful events to engage with their members and clients. Halloween is not only about wearing fun costumes and going trick-or-treating.
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